Channel Pricing Command Center

Price every Cutl Fit SKU with channel economics in plain sight.

Compare Amazon, Myntra, own site, app, EBO, and B2B in one place. Track live prices, contribution margin, discount leakage, and price parity before promo decisions damage the brand ladder.

SKU Level Channel Margin Price Parity Portfolio Watchlist
Selected SKU recommendation Protect price architecture

Amazon is under the price floor while direct channels still hold the healthiest unit contribution.

0%

Portfolio contribution

₹0

Monthly NSV

0

SKUs at risk

SKU Inputs

Indoor Bike X1

Indoor Equipment

Decision Summary

Selected SKU Readout

0

Pricing score

Repair discount structure

Weighted contribution

0% Vs. target margin

Monthly contribution

₹0 Across current channel mix

Price parity gap

0% Highest vs. lowest live price

Channels at risk

0 Below floor or target margin

Channel Economics

Pricing Matrix

Contribution is calculated ex GST
Channel Live price Disc. vs MRP Fee / trade % Mktg % Logistics Volume share Net realization Contribution / unit Margin Status

Live price is consumer-facing. Net realization strips GST, then deducts fee/trade margin, marketing spend, logistics, unit cost, packaging, and warranty cost.

Price Architecture

Price Ladder and Actions

Channel price ladder

View where each channel lands versus MRP and the minimum floor price you want to defend.

Action list

Promo Scenario Planning

Discount Stress Test

Scenario off

Scenario contribution

₹0 Vs current selected SKU

Contribution delta

₹0 Incremental monthly impact

Scenario margin

0% Weighted contribution under promo

Floor breaches

0 Impacted channels below floor

Model a promo move for the selected SKU before updating live prices.

Channel Promo price Promo mktg % Promo units Promo contribution / unit Promo margin Contribution delta Status